Project overview

Australia’s ecosystem is currently under threat due to the combined effects of climate change, habitat loss, invasive species, pollution, and resource extraction. However, the biggest threats to Australia’s native wildlife are the impact of introduced species — notably feral-cats and foxes. As a result, Australia’s native animals are currently under threat and additional support is needed to help protect them.

The ‘Fortify our future’ campaign has been developed to help promote the important work of the Australian Wildlife Conservancy (AWC) — Australia’s largest not-for-profit organisation with the primary focus of protecting Australia’s native wildlife. The campaign has been designed to increase awareness for the work of the AWC and encourage partnership opportunities available to Australian pastoralists and significant landowners to provide aid.

 As the strategist and designer for this campaign, my role included the development of campaign branding, illustrations, website design, social media advertisements, and physical advertisements.