Project overview

BioTHRIVE, a fictional not-for-profit regenerative agriculture organisation aims to support modern Australian farmers to transition to regenerative farming techniques. The purpose of regenerative agriculture is to increase sustainability and help build healthy and thriving agro-ecosystems.

As a new organisation, BioTHRIVE was looking to develop a strong brand and identity for their organisation to help solidify themselves in a growing market. As the designer for this project, my role included initial competitor research, concept developments for the brandmark, final delivery of the brandmark, plus brand extensions.