Project overview

Gender inequality is an issue that effects most Australian women on a daily basis. Such inequality is evidenced through a variety of facets including the gender pay gap, hurdles in reaching leadership roles, reduced working hours due to family and caring responsibilities, likelihood for poverty, and significantly less retirement savings — the list goes on.  

The Stand up campaign was developed to educate all Australians of the gender inequality issues still prevalent in Australian workplaces. While the campaign has a strong emphasis on workplace rights, this campaign can also be used as an educational tool to raise awareness for domestic violence, sexual assault and harassment.  

As the strategist and designer for this campaign, my role included background research, understanding the target audience, touch-points and channels, campaign branding, imagery, web site design
and extensions.